"Do I really need to market my practice on TV to get my share of cases?"

Absolutely! Today, the competition among lawyers is fierce. Last year alone attorneys spent over 500 million dollars on TV advertising. Attorneys who do not advertise on television run the risk of being left behind. Our TV ads are seen across the country. We work hard for our attorneys and it pays off.

"I invest in the Yellow Pages and see little return for my money. How much better is TV?"

Our attorneys report a high return on their investment with The Lawyers Group®. The ABA Commission on Advertising reports that "nearly a third of the firms advertising in the Yellow Pages do no better than break even." Television is the most cost effective way to market your law practice. TV is a dynamic medium, reaching directly into hospitals and homes. TV grabs the attention of injury victims, motivating them to call. Television reaches out to people. Yellow Pages collect dust.

"TV advertising is expensive. Can I afford an effective advertising campaign?"

The Lawyers Group® is a collective advertising program. Participating attorneys across the country share the overall cost. This allows you to reap the benefits of a large ad campaign at a fraction of the cost to you.

"What about my state bar's advertising rules?"

We review and continually monitor your state's advertising rules. Our ads are custom produced and edited for each state.

"How does the ABA feel about TV advertising?"

The ABA released a comprehensive study on legal advertising. Among their findings is that advertising does not tarnish the image of lawyers. In fact, the study says, "...it is clear that advertising is a major factor in the delivery of legal services, especially to the poor."